masha

Masha Geller develops content for and manages production of iMedia´s Summits, utilizing her exceptional interactive expertise and rolodex, as well as trend-forecasting and strategic planning skills. She began contributing articles to iMedia´s newsletter in 2005 as Editor at Large. Prior to joining iMedia, Masha ran her own corporate communication and public relations company, which focused on guiding emerging companies through building awareness and recognition in the marketplace. Before going out on her own, Masha served as Director of Marketing at one of the leading rich media companies Eyeblaster, and consulted extensively to several interactive publishing and service companies. Masha began her interactive career as the founding editor of MediaPost Communications, where she was in charge of more than a dozen daily publications, including the popular “Just an Online Minute…” column, which she wrote daily from 1999 to 2003, increasing the subscriber base of the company from 5,000 to more than 50,000 during her tenure despite the downturn of the interactive market at the beginning of the millennium. She was also the founding editor and editor in chief of MEDIA (now OMMA) Magazine—the first monthly publication to address online marketing and digital media from a planning and buying perspective.

As a musical theatre major, Masha is uniquely qualified to make sure the iMedia summits curtains go up without a hitch and offer attendees the most informative and entertaining content and networking opportunities. When she´s not looking for speakers for the upcoming summits or researching the latest interactive trends, she can be found at the dog park with her Airedale Terrier Duke, teaching him to politely shake paws with others.