Ian Schafer, CEO and Founder of Deep Focus, has consistently redefined the way brands and entertainment properties are marketed online. Deep Focus boasts a client roster that has grown over the years to include the most recognizable entertainment and lifestyle brands, including: HBO, Court TV, Comedy Central, New Line Cinema, Picturehouse, CBS, Nike, NRDC, Bacardi USA, and many others. Under Schafer’s guidance, Deep Focus has executed numerous award-winning campaigns, including HBO’s “The Sopranos: Crime. Organized.” – a campaign that essentially put the agency “on the map” and garnered a number of awards including: Gold at the 2006 MIXX Awards, and was also nominated for a 2006 Emmy®. The Deep Focus campaign “Interview with Ari” for HBO’s Entourage was named 2006’s “Best Use of Video” by Adweek. Deep Focus has continued to consistently craft innovative, creative campaigns and promotions that raise the bar for the entire industry worldwide. Its campaign for Court TV’s Parco P.I. won the 2007 Cannes Promo Lion award for Best Integrated Promotion, and was the sole U.S. based representative in the Promo category to be nominated. The agency was also the recipient of two 2007 Webby Awards in the Best Movie And Film Website categories, including the People’s Choice award, for the campaign supporting the feature film Pan’s Labyrinth. Considered by many as the foremost expert in interactive marketing, online video, social media, virtual worlds, and user-generated content, Ian has been featured in a number of outlets including The New York Times, The Wall Street Journal, Adweek, Advertising Age, New York Magazine, Variety and The Hollywood Reporter. He was also named a "2007 Media Maven" by Advertising Age. Ian is a graduate of The George Washington University and currently resides in New York City with his wife, Cheryl and dog, Mookie.