Brad Powers founded Active Response Group in 2004. His mission was to provide marketers, agencies, and brand managers a way to simultaneously increase revenues, decrease costs, and get closer to their consumers.  Under his leadership, ARG quickly became one of the leaders in the online lead generation space. Before starting ARG, Brad served as Executive Vice President, Sales and Marketing for eWOMP Technologies, a provider of customized email and viral marketing solutions. His clients included Microsoft, Town Sports International, Zone Perfect, Petersons, Thompson Learning, and Prometric. Previously Brad was Chief Marketing Officer for Wanakee Design and Products, a direct marketer of high-end cosmetic products. Brad received an MBA and BA in Psychology from Clark University.