Brilliant. A real visionary in the industry.

Brilliant. A real visionary in the industry.

Will Margiloff is CEO and Founder of Innovation Interactive, a New York-based 200 person digital marketing firm helping marketers achieve exceptional, measurable results with online campaigns utilizing a suite of performance marketing solutions.

With more than 12 years of Internet marketing experience, Will brings unparalleled expertise, innovation and experience to the company and the industry. Will oversees and guides the overall strategic direction of the company focusing his energies on finding synergies for advertisers across the company’s three divisions: 360i, a leading digital agency with more than $150 million in annual billings for customers like NBC Universal, Office Depot and Scripps Networks; SearchIgnite, a leading Auction Based Ad Optimization Platform used by sophisticated Search marketers and agencies like eTrade, Intercontinental Hotels and BestBuy for Business and a Performance Ad Network that reaches 20 million users across a network sites. In addition, Will continues to oversee the development and implementation of the company’s new products and services ensuring that Innovation’s assets are leveraged to their fullest.

Before founding the company through a management buyout from Net2Phone in May of 2002, Will was the SVP of Advertising Sales at Net2Phone founding and running the Internet Sales group from 2000-2002. Prior to that, Will was the VP of Sales and Marketing for theglobe.com from May 1998 - May 2000. Prior to theglobe.com, Will was the Vice President of East Coast Sales for 24/7 Media and held the senior sales management position at software site, Jumbo!

Will holds a B.A. in History from Hobart College