Greg Verdino ("blog here":http://gregverdino.typepad.com ) is a partner in crayon, a conversational marketing firm that helps clients like American Airlines, Coca-Cola, Starwood, Kraft and several NYC start-ups (including Firebrand and ooVoo) tap into the power of social networking, blogging, podcasting, virtual worlds and other social media channels to more effectively engage marketing-weary consumers. !http://gregverdino.typepad.com/crayon_sm.gif! From Greg: For those of you who don't know me and might not think of crayon as a NYC tech company, here are a few more factoids: I was Akamai Technology's first NYC employee, same for Loudeye and ran streaming media at Globix (out of their Chinatown HQ.) I survived the dot-com bubble and came back for more. :-) Before crayon, I led emerging channels at Digitas and always kept my door open for NYC tech/media start ups that were looking to pursue ad dollars from major brands. Thanks.