Lloyd has been quietly but very actively helping to establish awareness of Silicon Alley 2.0 this past year through a variety of activities, including: -Establishing the www.nyconvergence.com blog in January 2007. -Developing, co-producing and promoting the “Silicon Alley 2.0:Emerging Shape, Impact and Future Directions” forum at Hearst Tower in February 2007 in association with The Partnership for New York City. -Developing, co-producing and promoting the “Silicon Alley Large/Small Company Summit” for the NY Media Information Exchange Group in May 2007 in association with Polytechnic University. Lloyd Trufelman is currently the president of Trylon SMR (www.trylonsmr.com), a technology-, media-, and telecommunications-focused public relations firm based in New York City.